Spectra Press & Promotions Video Case Study – Toyota Forklift.

Bill F.: Everyone needs printing, we are Spectra Press and Promotions, we are a full service printing company. We deal with a lot of paper, it seems like we get a truckload every day.

About three years ago one of my best customers said to me, “We were really mad at our fulfillment house, can you help me?” And I said, “Sure I could.” And I left that meeting thinking, “Oh my gosh where am I gonna put this stuff?” We were out of room for storage so we decided to expand the building. Paper is extremely heavy and we needed a forklift.

Steve V.: At ProLift we see ourselves as business partners and consultants. Spectra’s been a good business partner of ours for every bit of 15 years. Bill and his team supply us with a lot of our sell sheets, brochures, our business cards.

Bill F.: I became a customer, I really was in love with a Toyota Lift that ProLift was offering to maximize space in my warehouse where we’re pallet racking. For loading in certain vans and unloading off of vans.

Steve V.: Ground is expensive, but most of these buildings have 25, 30 foot higher ceilings, so there’s room to go up. And that’s where a reach truck comes in.

Bill F.: The budget didn’t call for a brand new machine for sure. But I wanted that specific machine. So I told my rep that I would wait.

Steve V.: Toyota’s are built to last and they typically have more than one life.

Bill F.: So getting a refurbished piece of machinery, I knew I was getting a practically brand-new one. And so I knew that that was gonna be something that wouldn’t slow us down. It would keep us efficient, and keep us rolling.

Steve V.: A place like Spectra’s a perfect home for a truck like that. This reconditioned truck will last them for years, and it’s a huge cost savings versus going with something brand-new. We’re not just forklift trucks, we try to partner with our customers so that we can support them with everything that they would need.

Bill F.: And I said, “Can you guys do mezzanines?” And they said, “We sure can.” And they came in right in budget, what was actually quoted the first time, and it was a no-brainer.

Thomas R.: The design of this mezzanine, we wanted to get additional space, but we didn’t want to cause any destruction to their flow of business. This has added a great deal of square footage for potential growth and adding new customers for Spectra.

Bill F.: My father always said, “If you’re not growing you’re dying.” It made me feel like we grew up a little bit and we were able to have a forklift, because that’s another component in a larger type operation, and that’s what we’re always trying to strive for.